This topic was close to my heart as I had just lost someone I loved to cancer.
She was the strongest, most positive person I've ever known.
She was the strongest, most positive person I've ever known.
When we learned that 70% of those affected couldn't find work within two years of their diagnosis, we knew we had to act against prejudice and injustice.
So we created the first LinkedIn skill that reframes the way people see this illness,
turning it into a life experience worth putting on your profile.
turning it into a life experience worth putting on your profile.
8 million organic views. Thousands of people added the skill.
The French Minister of Health invited us to her office to discuss the campaign.
The French Minister of Health invited us to her office to discuss the campaign.
CANNES LIONS 2018 - Finalist in Direct
EUROBEST 2018 - Silver in Digital
D&AD 2019 - Finalist in PR
D&AD 2019 - Finalist in Digital Marketing
GRAND PRIX STRATEGIES 2018 - Gold and Jury Prize
