We've been asked to whip up a TVC for Meta, who was the official sponsor of the 2023 Rugby World Cup. For a company that churns out all its content in 9:16,
we figured we couldn't just write your typical flick.
we figured we couldn't just write your typical flick.
So, working with the creative team and the director, we cooked up this film that unfolds across three screens and dives into the brand's social media—Facebook, Instagram, and WhatsApp. And, of course, we shot the whole thing entirely on an iPhone.
About a week before the campaign launch, we thought it'd be a hoot to build
a website where people could watch the film on three phone screens.
The developers were like, "Yeah, cool idea," but they weren't exactly thrilled about us dropping it on them at the eleventh hour. Sorry about that.
a website where people could watch the film on three phone screens.
The developers were like, "Yeah, cool idea," but they weren't exactly thrilled about us dropping it on them at the eleventh hour. Sorry about that.
BETC
Director : Albert Albert
Music : La Femme