When we got this brief for Citroën, they told us the client was ready to go big.
The brief was about being the most satisfying light commercial vehicles brand in the market. Super comfy car, packed with cutting-edge technology.
We came up with three scripts, but we already knew the third one was a long shot.
A film for a utility vehicle in the middle of a frozen lake featuring a worker ice-skating
with a Citroën e-Berlingo, the odds were close to zero.
We came up with three scripts, but we already knew the third one was a long shot.
A film for a utility vehicle in the middle of a frozen lake featuring a worker ice-skating
with a Citroën e-Berlingo, the odds were close to zero.
A trip to Finland later, there it is.
